/ ACD ART

CHEAT ON YOUR AGENCY

In an effort to attract new business, ADRENALINA decided it was time to break away from outdated approaches (PowerPoint presentations via email, anyone?) and take a more guerrilla-style approach to promoting its own brand. The idea? Create buzz by encouraging potential clients to “cheat” on their existing agencies.

The campaign included a viral video, a tabloid-style website inspired by sensationalist British newspapers, and a printed newspaper that was hand-delivered to marketing departments across New York City. To increase visibility, actors dressed as old-school newsboys distributed the paper in the lobbies of office buildings where key prospects worked.

The website, www.cheatonyouragency.com, told the story of a disillusioned client stuck in a stale relationship with their agency—until they found excitement and creativity in the arms of hot shop ADRENALINA.